01 — SHOWCASES
Curated Brand Showcases
Discover rotating brands from across Africa and the diaspora.
Finally, A Place That Fits.
TALES House London is a curated experiential retail and cultural space on Oxford Street by Bellafricana, bringing together brands, storytelling, creativity, and community within a physical London environment.
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SecAbout TALES House
More Than Retail.
TALES House London is a curated experiential retail and cultural space on Oxford Street. Built by Bellafricana, it brings together African and diaspora brands within a physical London environment.
It's a space for brands to showcase products, tell stories, and connect with new audiences — and for visitors to discover, experience, and engage with culture in a meaningful way.
This is a home for brands ready to:
- Be discovered physically on Oxford Street.
- Show products and tell brand stories through pop-ups, showcases, and activations.
- Connect with buyers, press, stylists, creators, and conscious consumers.
- Be part of a growing creative ecosystem rooted in African excellence.
Oxford Street — opening July 2026
The Experience
What To Expect
02 — FOUNDERS
Founder & Creator Experiences
Meet founders, creators, stylists, and storytellers behind the brands.
03 — ACTIVATIONS
Activations & Cultural Moments
Workshops, launches, conversations, installations, and curated experiences.
04 — COMMUNITY
Content & Community
A space designed for connection, discovery, and creative exchange.
Join Us
Be Part of the Opening Experience
Join us as we open the doors to TALES House London and introduce a new kind of retail and cultural experience on Oxford Street.
What to expect
- Curated brands from Africa and the diaspora
- Immersive installations and displays
- Meet the founders behind the brands
- Creative community gatherings
- Music, culture, and storytelling
Register Your Interest
Form not loading? Email [email protected] to register.
For Brands
Interested in Showcasing at TALES House?
TALES House is looking for brands that are ready to move beyond digital discovery. Brands with products that deserve to be touched, tried, and experienced.
We're looking for brands with...
- A unique, quality product with a story worth sharing
- A strong, distinct brand identity
- Retail-ready inventory or near-ready supply chain
- A clear sense of who they serve and why
- Interest in connecting with new audiences through live experiences
Selected brands will have the opportunity to...
- Showcase products to new customers in a premium retail environment
- Tell their brand story through physical space and activations
- Connect with buyers, press, stylists, and tastemakers
- Join a community of like-minded African and diaspora brands
- Build lasting relationships with customers through real-world presence
Our Purpose
Built for Brands Ready to Be Experienced.
TALES House was created with a simple belief:
Some brands deserve to be felt in real life.
Not just seen through a screen.
Not just scrolled past online.
But experienced through texture, story, culture, presence, and human connection.
TALES House exists to create that opportunity.
The Ecosystem
A Growing Creative Ecosystem
18+Countries reached
10+Years building Bellafricana
500+African creative businesses supported globally
* Stats are approximate and subject to confirmation before launch
Featured Brands — coming soon
Brand One
Brand Two
Brand Three
Brand Four
Brand Five
Brand Six
Brand Seven
Brand Eight
Brand One
Brand Two
Brand Three
Brand Four
Brand Five
Brand Six
Brand Seven
Brand Eight